How AI engines decide who gets recommended — and what that means for the brands trying to be on the list.
Seven tools now claim to tell you how ChatGPT talks about your brand. We priced them, listed what they cover, and said plainly where each one wins — including where we don't.
Perplexity reads llms.txt. OpenAI, Anthropic and Google have never confirmed they do, and none document it as a citation signal. The evidence, and why we still ship one.
In one analysis of 21,311 brand mentions, 85% came from domains the brand didn't own. What that means for where you spend the effort, in priority order.
Share of voice, citation rate, average position, answers lost and sentiment — how to define each one, the cadence to review them on, and which popular metric to distrust.
SEO ranks you, AEO selects you, GEO cites and recommends you. What each term actually means, how they differ row by row, and why GEO is a layer on top of SEO rather than a replacement.